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release notes provide updates on new features and changes that occur on the cadent platform as part of a given release we make new release notes available as soon as a new release occurs april 21, 2026 ad manager feature cost per action kpi for line items ad manager now supports cost per action (cpa) models, which are a campaign specific models created automatically when you select cpa as the kpi for a line item, and then map the activities on the campaign cpa models are a key tool for driving strong kpi results by providing performance based models trained on conversion data, like a sale or an app installation this is different from other models, such as click models, where they optimize towards clicks regardless of whether they lead to a conversion april 20, 2026 ad manager features preview and test your draft creatives you can now preview and test your draft creatives this quality control step ensures your draft creatives render and function exactly as intended before you approve your draft creatives docid\ csnkxjpoo21d3jcr8ppn7 learn more about previewing and testing creatives docid j1tdyjappq13vyxo1fbq how to preview and test a creative navigate to the creative library, then click the preview icon next to the creative this opens the preview and test panel here, you can do the following click the creative preview to test the click through url view the bid response introducing line item change history log you can now review a complete log of all changes made to your line items simply navigate to the new change history tab on the line item details page there, you will find a detailed log of every modification, including date the change was made (eastern time) attribute that was changed old value new value who made the change this feature gives you greater transparency and makes it easier to troubleshoot by providing a clear audit trail of all adjustments learn more about the change history log docid\ jnashsesxb0mj6dkc2d8h analytics ad hoc reporting features ad hoc reporting has moved you can now find ad hoc reporting by clicking the analytics icon on the left side nav bar in the past, it was under ad manager ad hoc reporting page improvements the ad hoc reporting page has been updated to improve it's workflow and efficiency you have the ability to add or remove columns more powerful filters provide the capability to view a specific set of reports and sort them to suit your needs learn more docid\ ltlqnlynqsoxesmwwdzlx clone reports for faster changes on the ad hoc reporting page, you can now clone a report cloning allows you to save time when creating a new report by using an existing report as the foundation for a new one after you create the clone, you can then change details in the clone to meet the needs of new report learn more docid\ n xae4ohph8gdhb8pk1bd april 6, 2026 new bulk action update optimization settings for multiple ad groups you can now apply optimization setting changes to multiple ad groups simultaneously, streamlining your campaign management workflow and ensuring consistency across your ad groups previously, updating these settings required editing each ad group one by one you'll find this bulk update option on the following pages campaigns details for the list of line items appearing there line item listing on the campaigns page line item details page for the list of ad groups appearing there to bulk update ad group optimization select one or more ad groups note that ad groups must be associated with the same advertiser to perform this bulk update click update optimization to open the optimization panel click save to apply your changes across all selected items easily reference your pricing with rate card viewer we're excited to announce the launch of the new rate card viewer in ad manager this new view provides quick, transparent access to your rate card, reducing time spent looking for your rates to access the rate card, click view rate card in one of the following screens campaign details line item details ad group details april 1, 2026 ad manager release notes resolved issue primary partner impression discrepancy the methodology used for calculating the difference between cadent tracked impressions and primary partner impressions (e g , those tracked by an ad server like cm360) was displaying inaccurate numbers we've resolved this issue, so now the pp imp discrepancy column is reflecting accurate numbers to view the pp imp discrepancy column navigate to the campaign details or line item details page select pp discrepancy from the view selector march 23, 2026 ad manager release notes report filters for ad hoc reporting have been simplified when creating a new report, you can now filter reports only by agency no other filters are required this makes it possible to produce more comprehensive reports than were previously possible learn more docid\ mrphwkf bm0 nlme6ykyb audience manager release notes directpass icons added in audience manager a new directpass icon now displays alongside directpass datasets in audience manager making them easier to spot directpass uses a specialized dataset onboarding and deployment workflow that allows the direct ingestion and deployment of raw device identifiers (such as device ids and ip addresses) without first resolving them to cadent's household graph directpass datasets don't include the household level information directpass icons display in the following locations in audience manager audiences page deployments page new audience, my datasets tab new audience, marketplace datasets tab new audience, shared with me tab audience tags display on the audiences page you can now see audience tags with audiences on the audiences page tags provide the ability to create categories of audiences that share commonality although the tags do not display by default, you can add them to the page using the icon on the audiences page the % reach indicator on the new audience page has been updated on the total reach section of the new audience page, the % reach column has been renamed percentage change to improve clarity this column displays the percentage change in total reach as you configure a new audience it is updated in real time when you make changes to the audience you are building learn more march 18, 2026 ad ma nager release notes new 'lifetime' view for line item pacing we've added a new lifetime timeframe to the line item pacing tile this allows you to see pacing metrics across all of a line item's flights, giving you a more holistic view of performance and helping you better understand and analyze the performance of your long term campaigns here's a breakdown of the metrics you'll see in this new view metric metric description description goal this is the overall goal for the line item, depending on how your line item is pacing if pacing toward impressions, the goal reflects flight impressions if pacing toward spend, the goal reflects flight spend cap spent the total amount spent through yesterday amount at risk this shows the portion of the goal that's projected to be missed, giving you an at a glance view of pacing performance amount at risk is calculated using this formula (100% projected %) goal = amount at risk days remaining the number of days left in the current flight, not including today simplified way to disable campaigns, line items, and ad groups we've streamlined the process for disabling items in your account, making it faster and more intuitive to manage your campaigns disabling campaigns and line items you can now directly set the status of an entire campaign or line item to disabled without changing its underlying budget setup previously, you had to go into each ad group individually to disable the allocation this change makes pausing your campaigns a much quicker, one step process disabling ad groups you can set an individual ad group to disabled , but only if the parent line item's active budget allocation already totals 100% to check the budget allocation for a line item, simply follow these steps go to the line item details screen select the ad group and click allocate this opens the edit ad group allocation panel review the budget allocation details, and if necessary, make edits to bring the total allocation to 100% save time with bulk pixel uploads we're excited to announce a new feature that will make your workflow significantly more efficient you can now create pixels in bulk—including universal tags, activities, and action activities—directly into ad manager, saving you from the manual effort of creating them one by one how to upload pixels in bulk follow these steps to get started navigate to the pixels screen from the main menu click the +pixels button and select the bulk option this will open the add pixels in bulk panel select the advertiser you want to associate the pixels with download the sample file provided this template ensures your data is formatted correctly for a successful upload add your pixel information to this file and save it to your computer if you're trying to make any new activities for an existing universal tag, you should download a new template from the panel to ensure your existing universal tags are pre populated in the dropdown list on the activities tab of the template drag and drop your completed file into the upload area, or click to browse for it on your computer click add once the upload is complete, you will be automatically returned to the main pixels screen where you'll see a success message confirming your new pixels have been added streamline your targeting with bulk actions you can now update custom categories , supply categories , and network & channel targeting for multiple ad groups at the same time key details to remember custom categories you can select from pre made custom categories during a bulk update new categories must be created beforehand network & channel this targeting option is specifically for ctv supply categories these are jounce defined supply categories how it works navigate to the line items details screen and select the ad group(s) you want to update, and then click update targeting this opens the add targeting panel in the add targeting panel, make your new targeting selections and close the panel you're all set! the new targeting options will be reflected in the ad group details screen for each ad group you updated february 19, 2026 ad manager release notes line item update days ahead setting you now have the ability to indicate whether a line item should aim to deliver in full a certain numbers of days prior to the end date targeting update categories targeting you can now target iab or peer39 content categories, including custom and advanced peer39 segment creation and selection, to ensure your ads appear on relevant content you can target specific iab categories or peer39 segments, or you can exclude categories to prevent your ads from appearing on undesirable content targeting update genre targeting genre targeting allows you to align your campaigns with specific types of ctv video content this feature enables you to target or exclude content based on the genre—for example, comedy, sports, drama, documentaries, and true crime you can either include specific genres to target or exclude genres you want to avoid targeting update device language targeting device language targeting lets you deliver ads specifically to users whose devices are set to a particular language it's a straightforward way to ensure your message is relevant and understood by your target audience, especially in multilingual regions or global campaigns targeting update content language targeting this method allows you to target viewers based on the primary language of the ctv content itself for example, you can choose to have your ads appear only during spanish language programs, regardless of the viewer's device settings you can choose to either target or exclude language targeting update geo poi targeting you can target pois via geo targeting, which are presented to the user as an aggregate vs single point selection for example, in one click you can target 4,000 starbucks vs having to select each one at a time targeting update platform retargeting platform retargeting allows you to target users who have previously exposed to your campaigns you can choose to either positively target (include) or negatively target (suppress) the selected audience user frequency\ this allows you to set a minimum and maximum range for how many times a person has been served your ad for example, if you set a minimum of 2 and a maximum of 5, the system will only target users who have seen the ad at least 2 times but no more than 5 times target this is the identifier used to count the frequency you can select to track users by their ip address, a browser cookie, or all (which uses both methods) targeting update bulk actions you can now select multiple ad groups in the line item details view to apply bulk targeting actions (see the screenshot below) the selections you make will override the previous selections the targeting options you can bulk update are app/sites list packages geography deals keywords reporting release notes fewer filters are required when creating an ad hoc report we have reduced the number of filters you need to apply when creating an ad hoc report now, you are only required to select an agency this makes it possible to create broader reports than were possible in the past learn more about creating ad hoc reports docid\ rdn2eqan25axtjxzo0hmn new reporting dimension added to performance insights templates to provide you with a way to see more detail on your creatives in reports, a new reporting dimension, creative type , has been added a creative type defines how a user interacts with a digital ad for example, video , display , and banner are creative types that apply to online ads the creative type dimension is being made available on the following report templates campaign metrics ctv metrics video metrics geo targeting metrics reach and frequency hcp metrics learn more about performance insights templates docid\ idb0vjvne0utzbxsxeaal bidding snapshot renamed bidding details when you access the bidding snapshot report, you will notice that it has been renamed bidding details the new name displays on the left side navigation bar and on the top of the page in ad manager it is the same report as before but with two new additions described below bidding details report adds an hourly view in addition to the daily and troubleshooting views, you now have the option to select an hourly view of line items and ad group details the hourly view displays the current hour's activity, and it can be refreshed to show the latest updates new fields display on bidding details report the following new fields have been added to the bidding details report results for hourly and daily report results spend goal the monetary target an advertiser or media buyer aims to reach within the timeframe of a line item or ad group total spend the amount of money your campaign or line item has spent from the budget to win impressions february 4, 2026 audience manager release notes directpass data ingestion directpass uses a specialized dataset onboarding type and deployment workflow that allows the direct ingestion and deployment of raw device identifiers, such as device ids and ip addresses, without first resolving them to cadent's household graph directpass datasets don't include the household level information directpass enables specialized workflows that require the use of raw, unaltered identifiers you can use directpass under the following conditions targeting for regions outside the united states, such as canadian segments for use in admanager passing raw identifiers directly to destination partners that have their own identity resolution systems note you must have directpass enabled for your organization to perform this type of data onboarding if interested, contact your account manager id filter added to deployments page the filter on the deployments page has added the option to search by deployment id deployments page details docid\ ccr85qytxo4qr1bvgutpg january 23, 2026 health audience release note assign an hcp audience to an ad group what's an hcp audience? a healthcare professional (hcp) audience is a target group consisting of healthcare professionals such as doctors, nurses, pharmacists, and dentists when you build and save an hcp audience in the health audience builder docid\ dzftb2gwcgk0al4xzepxa , it's automatically available for assignment in the ui—as long as the audience and ad group are both associated with the same advertiser how to assign an hcp to an ad group you can now assign an hcp audience to your ad group during the ad group setup see add an ad group docid\ xuffc1wyhlcnk p yrw 4 for instructions