Lab Exercise Plan — LF Group HOL

lab duration 1 day (7h in room, 5h hands on) total exercise time estimated 245 min (≈ 4h 5min) buffer (q\&a, transitions, technical issues) 55 min total templates required 16 aruba 660 330 linxusme3s docid\ padfy8ecj7c63peequv9s module structure module 1 — journey foundation duration 70 min concepts taught journey canvas, entry events, wait nodes (static + dynamic), condition split (ntb/etb), push channel + explicit consent management, audience qualification with customer ai, path experimentation exercises e1 1 — create the journey + configure entry event + first wait node (30 min) e1 2 — ntb/etb split + push "bentornato" + consent fallback + convergence wait (25 min) e1 3 — audience condition + path experimentation + dynamic wait (15 min) templates pre configured for this module t1 1 — email "benvenuto" ntb (complete — repetitive email pattern, participants will build one full email in module 2) t1 2 — email fallback etb (complete — same rationale) t1 3 — exit criteria configured on the journey (folded into e1 1 as a guided sub step) note on wait nodes wait nodes live inside the journey canvas and cannot be pre loaded as a template — participants insert them as part of the relevant exercise mechanical config, but unavoidable module 2 — "recap simulazione" email deep dive duration 90 min concepts taught central master template + content locking, content fragments (html, expression, customizable), conditional content, firefly asset generation with brand tokens, decision item + rule authoring, decisioning block embedding, content experimentation (a/b subject), send time optimization, ajo brands alignment score exercises e2 1 — template master + conditional content + firefly hero image (35 min) e2 2 — build 1 decision item + 1 rule, then embed full decision policy + preview per profile outcomes (35 min) e2 3 — content experimentation + send time optimization + ajo brands review (20 min) templates pre configured for this module t2 1 — offer catalog 7 of 8 decision items + 6 of 7 decision rules + ranking method + selection strategy + decision policy (pre built and approved) participants author the 8th decision item + 7th rule in e2 2 — teaches the authoring flow without the 3 4h of bulk catalog work t2 2 — customizable fragment "regional cta" structure (pre built; participants wire it to the lookup dataset in e2 1 — teaches the pattern without the structural boilerplate) t2 3 — 4 content fragments (header brand html, footer brand html, disclaimer expression, saluto expression) — pre built and locked; participants observe content locking, they don't configure it t2 4 — 4 of 5 hero image assets (firefly generated, pre loaded in asset library) participants generate the 5th in e2 1 — teaches the firefly + brand tokens flow on one asset module 3 — governance duration 25 min concepts taught frequency capping (business rules and rule sets), conflict management (journey priority — facilitator discussion only), ajo operational alerting, manual stop playbook (talking point) exercises e3 1 — frequency capping configure the email capping rule inside the marketing rules rule set, then activate the rule set (8 min) (e3 2 removed — conflict management is now a 5 min facilitator led discussion point between e3 1 and e3 3 see facilitator notes ) e3 3 — alerting configure ajo operational alert subscription; cja mentioned as alternative alerting surface (12 min) templates pre configured for this module t3 1 — journey "promo carta credito" (priority medium, audience mortgage hot leads) — pre built; used by the facilitator to show the conflict scenario during the e3 2 discussion (no participant configuration) note profile level suppression tests for e3 1 are not feasible in the lab environment (timing + state setup overhead) suppression behaviour is explained as a talking point conflict suppression is covered as a facilitator discussion only — see facilitator notes a dedicated cja exercise is deferred to module 4 module 4 — test & insights duration 55 min concepts taught journey test mode, per profile branching verification, experimentation report reading, ajo journey reporting, cja scheduled alerting exercises e4 1 — journey test mode with 5 test profiles (25 min) e4 2 — read experimentation report (path a vs b) + ajo journey reporting (15 min) e4 3 — cja scheduled alert on conversion drop (15 min) templates pre configured for this module t4 1 — 5 test profiles pre loaded (etb young stockholm, etb senior göteborg, ntb prime skåne, ntb östergötland, etb premium halland) t4 2 — cja workspace pre connected to ajo dataset, seeded with enough historical data for a meaningful conversion drop alert preview in e4 3 time summary module exercises estimated time module 1 — journey foundation e1 1, e1 2, e1 3 70 min module 2 — recap simulazione email e2 1, e2 2, e2 3 90 min module 3 — governance e3 1, e3 3 (+ e3 2 facilitator discussion) 25 min module 4 — test & insights e4 1, e4 2, e4 3 55 min total 10 exercises 240 min buffer for transitions, q\&a, technical issues 50 min → fits in 5h hands on ✓ rationale for major selection decisions email "benvenuto" + email etb fallback → templates participants will configure a complete email in module 2 building two additional emails first adds 30+ min of repetition before reaching the flagship exercise pedagogical value zero marginal offer catalog (8 items + rules + ranking) → template building the catalog correctly takes 3 4h minimum the exercise that matters is embedding the decision policy in an email and reading the per profile outcome — that's e2 2 the catalog is a prerequisite, not the lesson content fragments (header, footer, disclaimer, saluto) → templates, locked participants observe content locking in e2 1 — they see they cannot edit these areas that's the lesson building them adds time with no conceptual payoff path experimentation (e1 3) → short exercise the configuration is simple (set wait, assign path a/b, configure auto scale condition) the pedagogical value is understanding why it's structured this way, not the ui steps 10 min is right custom action webhook (step 13a) → omitted from exercises too infrastructure specific; requires a live crm endpoint to be meaningful; adds no ajo conceptual value beyond what participants already learn from the journey condition (step 12) mentioned as a talking point in module 4 email "avanza online" (step 13b) → omitted as standalone exercise folds into e4 1 (test mode) as an observed outcome ajo brands text generation covered in e2 3 — no need to repeat geolocation branch → dropped from lab requires places sdk configuration which adds significant environment complexity for low conceptual payoff in the time available cja exercise (e4 3) → placed in module 4, not module 3 cja alerting belongs with insights, not operational governance ajo alerting (e3 3) is the operational tool; cja is for analytical/scheduled detection on dataset trends two distinct surfaces, two distinct contexts profile level suppression tests in e3 1 and e3 2 → dropped not feasible in lab environment timing suppression behavior covered as talking point during exercises e3 2 (conflict management) → demoted from hands on exercise to facilitator led discussion setting a priority dropdown is a 30 second click; the conceptual content is the conversation about how priority decisions get made across competing campaigns that conversation is worth 5 minutes of facilitator time, not a 10 minute hands on slot frees budget and removes a stacked suppression exercise that participants could not verify anyway templates — pre lab sandbox setup checklist in dependency order (alex / sandbox admin follows this sequence) xdm schema all profile + event fields (incl conversionpropensityscore , lfcompanyid , branchassigned ) aep lookup dataset "lf company registry" (5 lf companies stockholm, göteborg, skåne, östergötland, halland) 5 test profiles loaded with all required attributes (propensity scores pre populated statically) audience "mortgage hot leads" configured (behavioral + score >= 60) customer ai — verify propensity scores on test profiles; if model not trained, static values in place ajo brands profile lf group (tone, palette, logo, assets) 4 of 5 hero image assets generated (firefly + lf group brand) → loaded in asset library (participants generate the 5th in e2 1) content fragment html "header brand" (master locked) content fragment html "footer brand" (master locked) expression fragment text "disclaimer legale" (master locked) expression fragment text "saluto" (master locked) template master "mortgage comms" — structure with content locking and empty slots for e2 1 customizable fragment "regional cta" — structure only (participants wire lookup in e2 1) offer catalog 7 of 8 decision items (approved) + 6 of 7 decision rules + ranking method + selection strategy + decision policy (participants author the missing item + rule in e2 2) ⚠️ verify decision policy activation for email channel (limited availability) with adobe rep before lab email "benvenuto" ntb — complete (t1 1) email fallback etb — complete (t1 2) journey "promo carta credito" — complete, priority medium (for module 3 conflict exercise) frequency capping business rule category mortgage , max 3 / 7 days — not yet active (participants activate in e3 1) ajo alert subscription on mortgage journey — not yet configured (participants configure in e3 3) cja workspace connected to ajo dataset, seeded with historical conversion data sufficient for a meaningful conversion drop alert preview (e4 3) and for ajo journey reporting context (e4 2) exercise list for myrna id title module est time key ajo feature(s) e1 1 create the journey + entry event + first wait 1 30 min journey canvas, entry event, xdm payload, wait node (static), exit criteria, re entrance rule e1 2 ntb/etb split + push + consent + convergence wait 1 25 min profile condition, push channel, consent condition + fallback, multi brand tokens, branch convergence wait e1 3 audience condition + path experimentation + dynamic wait 1 15 min audience qualification, optimize activity, auto scale winner, dynamic wait e2 1 template master + conditional content + firefly image 2 35 min master template, content locking, fragments, customizable fragment, conditional content, lookup notation, firefly + brand tokens e2 2 author 1 decision item + 1 rule, embed policy + preview 2 35 min decision item authoring, decision rule, decision policy embedding, per profile offer preview, ranking formula e2 3 content experimentation + sto + brands 2 20 min a/b subject, content experimentation, send time optimization, ajo brands alignment score e3 1 frequency capping business rule (config only) 3 8 min business rules, category capping e3 2 conflict management — set + verify priorities — removed; facilitator discussion only 3 5 min discussion journey priority concept (no hands on) e3 3 ajo operational alerting (cja mentioned only) 3 12 min ajo alert subscription, manual stop playbook e4 1 journey test mode with 5 profiles 4 25 min test mode, per profile outcome verification, branching e4 2 experimentation report + journey reporting 4 15 min ajo experimentation report, journey live report e4 3 cja scheduled alert on conversion drop 4 15 min cja workspace, scheduled alerts, conversion metrics, alert preview