test ddd

1 min

this table provides an overview of the new features and enhancements available in the new cadent platform \feature\ \details\ \legacy\ \new cadent\ \enhancements\ \health audiences \ ability to build a predictive audience with health data \\ \✔︎\ \llm based search, and or logic, direct advertiser tagging and assigning to ad group\ \\ \\ \\ \\ \direct onboarding without needing to go through liveramp\ \\ \\ \ \ \✔︎\ \real time insights into onboarded data and audience makeup\ \\ \\ \ \ \✔︎\ \✔︎\ \real time reach and insights counts\ \\ \\ \ \ \✔︎\ \✔︎\ \streamlined ux \& data rep for quicker data viewing line item channel designation automates downstream settings \ \\ \\ \ \ \✔︎\ \✔︎\ \kpi to model mapping and optimization to optimizer mapping\ \\ \ability to build and manage an ad campaign via external facing apis \ \ \ \✔︎\ \api for advertiser, campaign, line item, ad group, and creatives \ \ad serving/ creative management \ create, preview and manage creatives across all campaigns \\ \\ \\ \\ \\ \\ \\ \line item pixel mapping allows for more granular kpi conversion mapping\ \\ \\ \\ \\ \ability to view bid details at both line item and ad group levels\ \\ \\ \\ \\ \ability for self service users to manage objects at an agency or advertiser level\ \\ \\ \\ \\ \consistent user experience across targeting options\ \\ \\ \\ \cadent inventory manager\ \feature\ \details\ \legacy\ \new cadent\ \enhancements\ \health audiences \ ability to build a predictive audience with health data \\ \✔︎\ \llm based search, and or logic, direct advertiser tagging and assigning to ad group\ \\ \\ \\ \\ \direct onboarding without needing to go through liveramp\ \\ \\ \ \ \✔︎\ \real time insights into onboarded data and audience makeup\ \\ \\ \ \ \✔︎\ \✔︎\ \real time reach and insights counts\ \\ \\ \ \ \✔︎\ \✔︎\ \streamlined ux \& data rep for quicker data viewing line item channel designation automates downstream settings \ \\ \\ \ \ \✔︎\ \✔︎\ \kpi to model mapping and optimization to optimizer mapping\ \\ \ability to build and manage an ad campaign via external facing apis \ \ \ \✔︎\ \api for advertiser, campaign, line item, ad group, and creatives \ \ad serving/ creative management \ create, preview and manage creatives across all campaigns \\ \\ \\ \\ \\ \\ \\ \line item pixel mapping allows for more granular kpi conversion mapping\ \\ \\ \\ \\ \ability to view bid details at both line item and ad group levels\ \\ \\ \\ \\ \ability for self service users to manage objects at an agency or advertiser level\ \\ \\ \\ \\ \consistent user experience across targeting options\ \\ \\ \\ \cadent inventory manager\